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Hopwood Electrical: Website Design and Development for EV Charging Services

Aim: Powering a New Digital Presence for a Growing Business

Hopwood Electrical needed an updated website to reflect their evolving service offering – particularly their new capability in electric vehicle (EV) charging point installation.

With a focus on both residential and commercial markets, the goal was to create a website that clearly communicated their expertise, inspired trust, and generated enquiries from the right audiences.

I‑Finity delivered a clean, professional website built on Umbraco CMS that highlights Hopwood’s core services and showcases installations carried out for recognised brands.

What we did

  • Fully Responsive Website: Designed and developed a mobile-friendly website on Umbraco CMS to ensure an optimal experience across all devices.

  • Clear Navigation for Multiple Audiences: Created intuitive page structures and navigation paths to help both domestic and commercial customers quickly find relevant services.

  • Onsite Search and Custom Contact Forms: Integrated onsite search functionality and tailored contact forms to streamline user engagement and enquiry handling.

  • Visually Led Design: Incorporated bold, high-quality visuals throughout to highlight Hopwood’s electrical work and EV installations, reinforcing credibility and professionalism.

  • SEO-Driven Content Strategy: Conducted keyword analysis to guide content creation, ensuring the site supports discoverability for EV-related services.

  • Performance Tracking Setup: Implemented Google Analytics with custom event tracking to capture key user interactions and monitor ongoing performance.

Technology Profile:

The Results

The new website provides Hopwood Electrical with a digital foundation to grow their business in the EV space and beyond.

With targeted messaging, strong visual appeal, and an optimised user journey, the site positions them confidently in a fast-growing market.

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